The IrontreeRE Seller Resource Guide is a helpful tool in navigating the often arduous path from pre-listing to successful sale. Seasoned investors to first time home sellers will find useful tips on getting their property ready to sell, the importance of a premarketing campaign, as well as general information regarding the home selling process.

 

When selling your home, even during HOT market conditions like we are now experiencing, there are steps that need to be taken so that your property receives maximum exposure to attract as many ready, willing and able buyers as possible...There also needs to be a plan for multiple offers, 20 showings per day and being inundated with contracts that have accelerator clauses etc.

 

The appearance, from curb appeal to the actual condition of your home, along with a buyer’s first impression, and other considerations can affect the sale of your home. Historic home prices in your neighborhood and current market conditions are also factors used for pricing your property. In many cases, the path is an arduous one, and you will want the the guidance and experience of a trusted real estate professional with a proven track record of success. An effective marketing campaign will help ensure that your home is sold in a timely manner at the best price.

IRONTREE SELLER RESOURCE GUIDE
Property Premarketing Campaign

Your property will be prominently featured on the IrontreeRE.com website’s Home Page as “COMING SOON”. From here, strategic “landing pages” are created and linked to the myriad of marketing platforms we will be using to get the word out. Your property can be (pre)marketed/pushed onto other platforms, such as Facebook (626 Page Likes), Twitter (493 Followers), LinkedIn (303 Connections) etc...We also encourage our clients to share/push the collateral on to their sphere as well (and tell their friends to do the same).

 

Phase 1: Pre-MLS “Launch” Campaign

 

  • Yard Sign w/"Coming Soon” rider, contact info, and laminated property information brochure

  • Website/Online Landing Page(s) for the property

  • Professional photography

  • E-Blast 6,000 agents “Coming Soon” status of the property

  • Property Video for E-Blast, web, social etc

  • Radius letter to neighbors…“Hello, we’re looking for your next neighbor…"

  • Social Postings: Facebook, Twitter, LinkedIn etc.

  • Posts on Craigslist to get online traffic to property landing page with calls to action

  • Coming Soon/Just Listed Facebook Ad Campaigns

  • Client to share the Landing Page for their property to their networks as well

  • Syndicate and promote the property to aggregating portals

  • Create/Disseminate promotional collateral for various outlets for public/seller to share

  • Review initial campaign data to make necessary adjustments prior to listing activation

 

Once the property is activated on MLS…

 

Phase 2: Property “Launch” Activities

 

  • Broker Open/Public Open Houses

  • E-Blast 6,000 agents “Active” status, property collateral, and any broker open’s etc.

  • Revolving Craigslist/Zillow/Trulia etc Ad Campaigns

  • Syndicate and aggregate property across multiple channels 900+

  • Professional showing company for showing coordination and feedback that is immediately available to seller

  • List Agent is available to accompany all showings as necessary

 

These are some of the items and activities that will contribute to your listing/sold success. We look forward to earning your business and creating a custom marketing plan for your property that exceeds your expectations.

We are available to “inspect” your property with you at anytime and can give recommendations on condition, possible fixes, contractors etc. in order to prepare your property for market success.

 

A pre-marketing/pre-launch campaign prior to listing the property is paramount. Not only will this help gague interest in the property and possibly help in setting the list price closest to the “success” sweet spot, but it will also create the collateral (marketing pieces) for the various digital platforms, and of course the much needed buzz prior to listing.

SOLD Greenwood Village 80111

DOWN AVENUE

$500,000

3 Bedrooms

 

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.

RANDALL CLOSE

$790,000

6 Bedrooms

 

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.

RANDALL CLOSE

$790,000

6 Bedrooms

 

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.

 

rooted in your real estate success

Call us! 303-335-9801

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